POP Digital Signs

Digital Signage in Retail

POPadmin — Thu, 01 Sep 2011 22:39:07 +0000

What is Digital Signage?:

Digital signagerefers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.Liquid crystal displays, plasma display panels and scrolling message boards are a few of the more common in-store devices used to project full-motion video, sound and text. Digital signage enables a retailer to control and display their messages quickly and effectively.

The Digital Sign Network:

Creating a digital signage system involves building a network of electronic devices that are controlled remotely from a central location. These devices present information via digital signage software to a targeted audience. Digital signage devices in the network may be plasma or LCD monitors, kiosks, projection displays, HDTVs or other electronic devices.

Benefits of Digital Signage:

Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer’s attention and influence their purchasing decision right at the point of purchase. It also eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers.

Whether it is intended to build a brand, influence customer behavior or simply provide information, the dynamic visual experience created by digital signage should ultimately increase sales. In order to achieve that goal, retailers will need to design the appropriate system.

Using Digital Signage:

Digital signage software and hardware can be quite expensive and therefore would require serious planning to justify the retailer’s return on investment. Other considerations include deciding where the electronic devices will be located and what sign software package to use. Retailers also have choices in network connectivity and should understand the different distribution options available before building a network of in-store digital signage.

Corporate

POPadmin — Thu, 29 Jul 2010 02:45:38 +0000

Corporate Announcements & Presentations

Big or small, POP Digital Signs will turn your event, venue or business into an outstanding presentation environment.

A POP Digital Sign in your boardroom will quickly make conference calls more productive and meaningful. Place one in the lunchroom or cafeteria to keep employees informed and motivated about company news and events.

Special Events

POPadmin — Thu, 29 Jul 2010 02:35:39 +0000

A great solution for educating or informing viewers instantly.

POP Digital Signs are perfect for special events. The ability to update content on the fly means every one is kept informed about what’s going on and where. You can let people know about last minute changes or any emergency messages.

Retail Stores and Boutiques

POPadmin — Thu, 29 Jul 2010 02:35:20 +0000

Inform customers about great store offers.

Big or small, POP Digital Signs will turn your event, venue or business into an outstanding presentation environment.

POP Digital Signs are extremely effective in retail space because they present the right message to the right audience at the point of decision. Strategically placed around the store, POP Digital Signs augment the work of your sales staff and provide your customers with every conceivable purchase opportunity.

Hotel & Restaurants

POPadmin — Thu, 29 Jul 2010 02:34:47 +0000

Instant Menu Changes

Big or small, POP Digital Signs will turn your event, venue or business into an outstanding presentation environment.

POP Digital Signs allow you to update menu items instantaneously, and the flexibility to inform guests about special offers and coming events. Use this powerful visual medium to display mouthwatering food and beverages, and to portray your amenities in their best light. There is simply no better way to grow revenue in the hospitality industry.